• Mark Curtis

MOTIVATIONAL TEXT MESSAGES, UK

Updated: May 9, 2019



Submission by Sarah Renshaw

Organisation: Easton Learning Centre


Bristol UK




Type: Intervention

Focus: Engagement

Duration: Short but could be long term.


1. Aims - To increase retention and motivation particularly amongst young people in danger of dropping out

2. Description of the activity, including the approach or techniques applied

Each week, a motivational text is sent to each learner to encourage them to attend the next learning session. These are intended to remind them about the importance of keeping up with their programme of study. They include a message designed to build up confidence such as “you’ve only got another 2 modules to go so you’re almost there” or “you did really well in your last module: let’s see if you can repeat it for this one” and link to a real-life benefit such as “care employers are looking for people in this area with your qualifications”. The timing of the text message is also important: messages sent on a Monday morning or a Friday afternoon are less likely to be responded to than those sent in the middle of the week.


The context in which we have used this is as follows:

1. UK

2. Second chance education for young people and adults (19+)

3. This is introduced formally as an option but learners have the choice of whether or not to participate in the scheme.

4. Target Group is learners studying maths, English and vocational qualifications who have chosen to improve their qualifications.


Feedback and Reflection

1. Text messages can be sent to learners to remind them of forthcoming activities and progress reviews.

2. Text messages that link to a real-life benefit such as a job interview or experience that can be put on a CV are more likely to be successful.

Text messages should include an element to build up learner’s confidence by reminding them how much they have already achieved and how close they are to completing the qualification / achieving their goal.

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